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We're All Mad here

"You're mad, bonkers, completely off your head. But I'll tell you a secret. All the best people are."

Welcome to Wonderland!


Who are you said the caterpillar?

I — I hardly know, sir, just at present — at least I know who I WAS when I got up this morning, but I think I must have been changed several times since then.....

My name is Cheryl AJ and I am Elusive Rabbit

I am a Crafter Shoe Artist from Liverpool UK

I make quirky Shoes and Video Content!

Live Streams

Witness your items being made Live!

I will craft and teach you tips and tricks all whilst in the comfort of your own home!

Come join me on Twitch and chat to me direct whilst the magic unfolds under your very eyes!

Featured collection

See your items made live!

I can create your items in front your eyes here:

Absolutely stunning! Seller was friendly, helpful and a pleasure to work with. These custom made shoes are perfect for my wedding. Once shipped, the shoes arrived in the US within a couple days. I highly recommend this shop!


Cheryl is awesome she made this for me on her stream and has done a brilliant job on this necklace. I'm sure I will be buying more things she has made at some point in the future.


Love, love, love my shoes, thank you so much!! Communication with Cheryl was excellent and she really understood exactly what I wanted for my custom order. Shoes arrived really quickly, well packaged and they are perfect for my wedding!